As internet marketers who aim to invite, engage and gather customers, voice messaging is a relevant medium of business communication. In fact, voicemails enhance customer service. So, what if people can leave voicemail messages on your website rather than asking them to fill out long, annoying and discouraging forms for their concerns and queries? What…
You have lots of views on your YouTube account and lots of comments on your Instagram account right? If this is you, why not turn them into cash? You can change those comments into referrals, traffic leads, direct sales with the push of just a button. There are lots of people commenting on your brand…
Have you tried setting up a new WordPress site? I know what you are thinking cause it is, in fact, the most tedious work to do. It takes so much of your time that you can’t attend to your other tasks anymore. Think about it. You probably have 10-15 sites on hand. Imagine spending an…
Facebook is the most popular social network worldwide as of April 2019 with 2.32 billion monthly active users. Basing on that statistic, Facebook can become a powerful marketing tool because of its potential to reach people and more so because of the Facebook Pixel. Facebook Pixel is a way for Facebook to track how people…
Standing out on the web seems like an impossible feat these days, with new blogs springing up by the minute and everyone and their mother touting new ways to make money online. While there are plenty of steps you can take to stand out and improve your online reputation, there is one area of consideration that is continually overlooked: how you appear offline.
Offline indicators are referenced more often than we think and taking the time to improve them can give you an easy leg up on the competition, especially when they haven�t even stopped to consider what their offline profile even looks like.� Although the following areas can cost a little bit of money to get established, they go along away in terms of improving your brand and will definitely provide a healthy return on investment in the long run.
Register your business
You can operate a blog and accept payments via PayPal in your own name, but forming an LLC or corporation gives you the opportunity to operate under a formal corporate identity. This formal registration will come in handy in numerous different situations, from shielding your personal identity to getting listed in directories to making customers more comfortable doing business with you. Most people feel more comfortable sending money to or contracting with an actual business, so you should definitely take the leap and register your company today.
Registering a Limited Liability Company (LLC) is probably the route best suited for online businesses and blogs, and registering one is as simple as filing a few pieces of paper with your state. LegalZoom is a good place to get this taken care of.
List a mailing address
A physical location where you can be found is best, but most online businesses don�t have a formal office and thus can�t list their address. This is fine. A P.O. Box from your local post office will do the trick, and it costs less than $100 per year (in most areas).
With a P.O. Box, you gain a mailing address in your locality that you can list as your business address and utilize to accept business related correspondence. It goes great on your �Contact Us� page and can be set up in the name of your business (if you�ve gone through the previous step already). Obviously more dubious operations can obtain a P.O. Box as well, so having one isn�t your ticket to legitimacy, but having a mailing address in combination with the other items listed here will work wonders.
Publish a phone number
Not many thieves of conmen make it easy to reach them on the phone, which is why publishing a phone number associated with your business is a great way to improve your legitimacy. Thanks to Google Voice, establishing a dedicated phone number is amazingly easy to do, and free.
You can keep this step free by simply recording your own formal voicemail greeting and asking callers to leave the message. To step things up to the next level, you may consider forwarding calls to your cell phone and answering in the name of your business, or hiring a small business answering service to answer calls on your behalf.
For a monthly fee, an answering service will answer in the name of your firm and follow specific instructions that you lay out for them, including scripting for specific types of calls and methods for delivering your messages. This step is probably overkill for most small businesses, but it does add a level of professionalism that isn�t easily found on the web. If people can travel to your website, find a phone number, and then actually dial that number to reach a live person, it says a lot about your operation.
These are just a few things you can do offline that will ultimately help you stand out on the web. Each will allow you to expand the information available on your business, help people research and contact you, and clearly distinguish you from other websites that aren�t as formally established.
Do you have your own tips for improving your legitimacy and standing out from the competition? Please share them and help add to this list!
NEW TO E-COMMERCE? E-Commerce, the revolutionary shopping trend has been with us for almost two decades now, following its launch around 1991 when the public was now able to shop online. It certainly has created a shift in how we trade today, from the traditional marketplace where the buyer and seller have a physical interaction…
I used to try Google Adwords at least once per year to see if I could get it to work for us, but I just couldn’t get it to be cost effective. We even hired highly rated Adwords professionals to try to get it going with a decent return on investment, and even they failed to do so. The reason I kept coming back for more every year was for one reason. Our competitors’ ads never went away. Why would they keep advertising year after year if all they were doing was losing money?
In 2015 we hired yet another company to setup and test a variety of campaigns (search, display, dynamic retargeting and shopping ads), and once again, they were unable to make them profitable, despite all of the initial promises. So we canned the company, and put all of the campaigns on pause, and once again went back to working on other areas of our businesses.
In 2016 we concentrated primarily on improving our product ranges, setting up proper email campaigns (popups, abandoned cart sequences, after sales sequences) and improving on-site conversion elements (adding product videos etc.). The combined effect of which significantly improved our conversion rate and average order value. Out of curiosity, I unpaused all of our adwords campaigns, and lo and behold, the majority of them were now profitable.
It seems so obvious in hindsight, but we never had a cost-per-click problem, we had a sales funnel problem. From that point on, we look at PPC very differently. Now we do what it takes to get our ad to a top position in adwords, and then if it’s not profitable, instead of pausing the ad, we try to figure out how to make it profitable. Think about it. If your goal is to dominate your niche, you need to figure out how to be profitable at #1 everywhere you can be. If you sell headphones for example, and you are losing money when you bid for related keywords, instead of giving up on adwords, try to figure out why you aren’t converting enough (or making enough) to make it profitable. Are your profit margins too low? Do you have an adequately converting website or email sequence? Maybe you need to increase the lifetime value of your customers through a better post purchase email sequence? Maybe you don’t have retargeting setup properly and your adwords competitors do?
So here’s your challenge. Don’t wait for adwords to be profitable – make it profitable. Because if you don’t, your competitor will.
The post Why Your Competition Can Afford Google Adwords And You Can’t appeared first on How To Make Money Online With Niche Ecommerce.
Ever wake up one day with a massive backache…
… on that cries out for:
* 7928 canes (7,927 backup ones, see)
* Unreadable gel that feels like warm cozy liquid lava
* 32 cups of coffee with chili peppers
Well if so, being gentle to yourself is a wondrous idea!
And if not…
What about instead….
Pouncing full force on the greatness of business integrations?
What’s business integrations, I hear you ask?
So glad that question has arisen!
has a great article about it, including:
“Integrations connect your software to third-party applications so they can share information with each other. They share data from one system to the next which provides you with more features and options while using your software.”
Lots of nifty examples are provided, but I myself personally love the integrations available at:
These allow you to construct:
IF This Then That (ifttt!)
For example, you could create a recipe that states:
If you update your blog, send that blog over to your tumblr automatically!
If your plant soil is too dry, send you a reminder to water your plants.
You could even create a cool 1 page cheatsheet like so:
Step 1.) Determine where the majority of your content originates (blog posts? FB posts? Linkedin posts? Slack posts?)
Step 2.) Decide where to send that content
Step 3.) Construct the IFTTT or Zap to make it happen!
Resources to assist you include:
You don’t have to do everything by yourself…
Why not take advantage of these free tools already available to help you save time and build profit?
Let’s face the fact that it is one of the biggest challenges in the world of internet marketing. I’m talking about keeping your viewers engaged throughout your entire sales video. Study says 95% that most of your visitors spend only few seconds at your video and then immediately scroll down. And if you are losing…
In a nutshell, what is Nichexploit? The potential that YouTube has is not hidden from anyone. The problem is that since this has now become a universal truth and everyone knows, the competition on YouTube has increased tremendously. Nichexploit is a tool that does detailed YouTube analytics and puts together a report that will tell…