The first step in building an online business is to START! Yes, That´s right just begin and commit to a long time (1 to 2 years) of daily work online learning and focus. Once you have started an online business and have learned about the tools you need, you must not rest on your laurels and ‘build’ your online business. Depending on the nature of the business there are a range of things that one can do to build his/her online business.
Before we go into ‘Building an Online Business’ we must first reinforce the importance of ‘setting your Mindset, Perseverance and Commitment’ properly. By this, I mean having a sound business concept, a rigid marketing plan and a website that is Search Engine Optimised, amongst other things. Assuming the fundamentals are in place, how does one build an online business?
The number one reason why most people fail online is that they have NO PLAN and lack ACTION. I would strongly suggest people starting or indeed wishing to build an online business to create a decent and realistic plan from the outset and implement it, i.e. take the necessary action. There is a famous saying, ‘Fail to Prepare then Prepare to Fail’. Create a Vision for your online business.
From the beginning many people find that it is not all ‘smooth sailing’ and that the online business does not immediately take off. You need to work at it and establish a daily, weekly and monthly course of action or method of operation. By taking many tiny steps you will start to build Momentum and hence cash in your bank account! An example of this could be to write some articles and submit to the article directories and hence forth receive targeted traffic to your business; by continuous writing and submitting relevant articles you will start to get more prospects and build Momentum.
Don´t be fooled you have to Invest in yourself and the tools to get the result you need. Every real local business needs Investment (Location, materials expertise and others…). But this is much much cheaper and can be started by anyone
You should be constantly monitoring your online business and flagging any parts of your ‘business system’ that are not working. For example, you might find that a particular product on your website is not selling because its content is out of date and that the market has changed; well, change it! Also, you should be TRACKING your marketing efforts and finding out where your site traffic is coming from. You should also be revising and updating your plan as you go along.
Another important aspect of Building an Online Business is in building your list, i.e. prospects, customers and those interested in your product. I won’t stress this enough as anyone who has started an online business should know the importance of building a list and customer relations. When you have a ‘significant’ list then you could think about starting a newsletter, if you haven’t already done so.
Finally, do not lose focus and aim to stay ahead of the competition. Just because you started with a niche market doesn’t necessarily mean that that niche will stay a niche forever. Things change fast in the online business world and what’s here today could be gone tomorrow. By building an online business, you should be aiming to diversify your products and go into different markets/sub-niches. Be innovative!