Ever wish your content marketing could make a huge difference … not only for your readers, but also for your bottom line?
has an interesting collection of excellent ideas to ensure your content works hard for you as well as your visitors!
Some of the advice is quite spot-on:
“Follows 1-2-3 Formula
First, target a very specific group of people. Then, create one thing (text content, video content, audio content, etc.) on one channel (blog, YouTube, iTunes, etc.) that is differentiated and helpful. Then, consistently deliver that content over a long period of time (a year plus). That’s the same recipe that has been working for over 100 years and will continue to work for the next 100. – Joe Pulizzi, founder, Content Marketing Institute”
Brings in these numbers
A 50% open rate, 30% click-through rate, 50 shares, 20 subscribers, 10 comments, and a page-one ranking that lasts for a year. – Andy Crestodina, co-founder, chief marketing officer, Orbit Media
Gets people talking
A real home run is a piece of content that elicits conversation. It can be used to further engagement either publicly on social or through private messaging and email. A good example is an article written by my husband and posted to LinkedIn. It “only” got 6,000 views and 600 likes, but more importantly, it started 65 buying conversations and was shared 34 times. The article (as an update) in slide deck form got over 60,000 views, but the engagement (comments, etc.) was significantly less. – Viveka von Rosen, chief visibility officer, Vengreso
Content marketing itself is a serious name put to sharing content with an intent on your site – an intent that somehow helps your bottom line.
You could create a one page cheatsheet about such a thing as well:
Step 1.) Determine what types of content are shared the most
Step 2.) Use free tools to help you create that content
Step 3.) Release said content on a schedule that works for you
Resources for the above include:
Great content shouldn’t work ONLY for your visitor… it should also work for you and help build up your bottom line!
Take advantage of that.